Lajme nga Komisioni Evropian - DG Competition
Antitrust: Commission fines Sanrio €6.2 million for restricting cross-border sales of merchandising products featuring Hello Kitty characters
The European Commission has fined Sanrio €6.2 million for banning traders from selling licensed merchandise to other countries within the EEA. This restriction concerned products featuring Hello Kitty or other characters owned by Sanrio.

https://ec.europa.eu/commission/presscorner/detail/en/ip_19_3950